Why should you use the ‘PIM’ tool for your Magento store?

Consolidate data from multiple systems.

Enrich data and tailor product information for all websites, ecommerce, marketplaces and dropship programs. Synchronise inventory and pricing across all channels. And manage everything from one place.

Boost searchability and conversion rates.

With enriched content like descriptions, attributes, images and videos, customers will make fewer purchase mistakes. You’ll have more returning customers with a reduction in returned orders.

Target any audience (and new ones, too!)

Personalise product information for anyone with different attributes like descriptions, visuals, language, prices, currency, and more, all within your Product Information Manager.

While Magento is a fantastic platform with some amazing, user-friendly and intuitive features, it simply does not have the robust product information management capabilities that are needed for today’s digital consumer.

Product content is imperative to retail success. In a digital environment, customers can’t use their senses to experience the product prior to purchasing; they’re solely reliant on product data to make an informed buying decision.

When every tiny detail counts, your product description must be thorough. It should be emotive yet descriptive and express the core features and function of the product. What does it feel like? How does it work? What’s the fit like? What’s the texture? The more relevant content, the better. Unfortunately, Magento’s ecommerce platform doesn’t have the capabilities to support robust product information, nor the data structure required for discoverability. Structured data makes products easier to find and helps with conversions. By assigning relevant attributes to your product, consumers can find exactly what they’re looking for and have a deeper understanding of what they’re about to purchase.

Comestri’s integration with Magento allows retailers to take their product listings to the next level, with support for diverse product models through a combination of Magento Configurable, Simple and Grouped Products for optimal flexibility. The integration offers multi-store, multi-language and multi-currency support, meaning you can manage products for multiple websites and multiple countries within the one platform.

Integrating a PIM with Magento unlocks a range of features for your ecommerce business:

Enhanced product enrichment

List products using highly complex product models to help your products get found.

Supercharged SEO

Use advanced and additional product attributes, meta descriptions, meta titles, etc. to help your products get found.

Cross sell and upsell opportunities

Grouped products, product kits and related products can help up that basket size.

Robust order management

Manage orders from all sales channels within Comestri’s OMS.

Centralised inventory management

Centralize inventory across multiple sites and sales to prevent sell-outs.

As the single source of inventory truth across your commerce ecosystem, businesses benefit from increased visibility of their commerce business. Connect additional sales and marketing channels to your PIM, such as eBay, Amazon, and more to increase your product availability online. By managing all your products within a PIM, product data remains consistent across all channels, making product updates is a breeze and retailers have the flexibility to switch channels on and off as they please.

Integrate your Magento 2 store with Comestri’s PIM to:

CASE STUDY: RAG unifies, streamlines and automates data with Comestri and Magento.

Comestri’s integration with Magento 2 is simple. Our experienced team will get you set up and running in no time at all, and you’ll wonder why you didn’t do it sooner!

Our advanced data transformation capabilities means you can import data from wherever it’s held into Comestri’s PIM, to be mapped over to the relevant fields. Define a product completeness criteria for greater control over the quality of data, and ensure your data is good data – always! The Automation Engine within Comestri’s platform makes enriching and transforming products quick and simple, allowing you more time to focus on the business of selling.  

Take your Magento store to the next level with an integration with Comestri’s PIM for ecommerce. Once integrated, take full advantage of the power of Comestri’s ecommerce hub: unify product data, produce meaningful content and reach any customer with compelling product information that optimises conversion rates.