Our very own Head of Sales & Marketing, Ben Cook, spoke on supporting a composable world with an API led approach for product, inventory, delivery and pricing data. He also gave real-world examples of some of Comestri’s forward-thinking and future-driven clients and leading the way with their composable approach to commerce.

Data. We know it’s one of the sexiest topics in eCommerce *wink* hence why you need access to it for your business to succeed! When adopting a composable commerce strategy the benefits of being able to call on specific technologies that offer the right data at the right time means that you can remain agile when creating a new-generation experience for customers. Join Comestri’s Ben Cook, talking about supporting a Composable world with an API led approach for Product, Inventory, Delivery and Pricing Data.

Check out Ben’s presentation below, or click here to see all the presentations from the summit.

“Composable commerce” was a term conceived by Garter, referring to a modular digital commerce approach. It is a development approach of selecting best of breed commerce components and combining (or ‘composing’) them into a custom application built for a specific requirement. Rather than relying on a one-size-fits-all offering, a composable approach comprises a selection of vendors and technologies that offer robust, comprehensive functionality for the one thing they do.

Those components are defined as Packaged Business Capabilities (PBCs), which represent well-defined business capabilities such as checkout or search. By using best of breed modular solutions, retailers gain more control over the functionality and performance of their application.